Back to: Launch Your First Online Course
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Before you record a single lesson, decide how students will buy from you. A standalone course is a one-off purchase for a clear outcome. A membership is ongoing access to content, community or both, billed until someone cancels.
Key takeaways
- Standalone courses sell a transformation with a start and an end. They’re easier to explain and to launch.
- Memberships reward you for keeping people around. They need a steady rhythm of new value and a reason to stay.
- Many successful creators start with a course, then add a membership for graduates who want more.
Action step
Write one sentence describing the result a student gets. If it has a clear finish line, start with a course.